Brand Guidelines
Brand Book
A comprehensive guide to maintaining a consistent brand identity across all Cornerstone Staffing Group communications and touchpoints.
Brand Guidelines
A comprehensive guide to maintaining a consistent brand identity across all Cornerstone Staffing Group communications and touchpoints.
Our colors reflect trust, stability, and warmth. Navy anchors the brand, the warm accent adds approachability, and neutrals give the system room to breathe.
Primary brand colors
Cornerstone Navy
#1B3557
RGB 27 53 87
Navy Deep
#142947
RGB 20 41 71
Warm Accent
#C99B6D
RGB 201 155 109
Neutrals
Warm Sand
#F6F3EF
RGB 246 243 239
Light Gray
#F2F2F2
RGB 242 242 242
Border Gray
#E5E7EB
RGB 229 231 235
Ink
#4B5563
RGB 75 85 99
One typeface, used with discipline. Inter carries every level of the brand voice, from page headlines to fine print.
Brand typeface
Inter
Used for headlines, body copy, labels, and interface text.
Type scale
H1 / 48px Bold
Reliable talent, ready when you need them.
H2 / 32px Bold
Built on trust
Eyebrow / 12px Semibold, tracked
Who we are
Body / 16px Regular
We connect dependable talent with growing businesses across Georgia, with a real recruiter on every placement.
Proper logo usage keeps the brand recognizable and credible across print, digital, and signage.
Clear space
Keep a minimum clear space around the logo equal to the height of the CSG mark. No other elements, type, or edges may enter this zone.
Minimum size
To preserve legibility, never reproduce the logo smaller than the sizes below.
1 inch wide
Digital
96 px wide
Background colors
On navy or photography, place the logo inside a white card to keep contrast.
Do
Don't
The visual and verbal details that make the brand feel consistent beyond the logo.
Symbol meaning
The cornerstone
The square CSG mark represents the first stone set in a foundation, the reference point everything else aligns to.
The frame
The gray border signals structure and process, the discipline behind every placement.
The rules
Horizontal lines flanking the wordmark suggest steadiness and level ground.
Brand voice
Direct
Short sentences, plain language. Say what we do and what happens next.
Dependable
No hype, no inflated claims. Speak to reliability and follow-through.
Local
Reference Newnan and Georgia by name. We are a neighbor, not a call center.
Punctuation
Never use em dashes. Use a comma and a space instead.
Photography and imagery
Real work environments
Warehouses, docks, job sites, and offices. Natural light, no staged stock energy.
People at work
Candid moments of collaboration. Diverse, mature, focused, never posed portraits.
Navy overlays
Use a navy-deep gradient over photography so white type stays legible.